For the final season of Game of Thrones, HBO and the American Red Cross rallied fans to combat a national blood shortage. The campaign kicked off at SXSW with an immersive experience. Fans made the ultimate sacrifice, their blood.
Agency: Giant Spoon
Client: HBO
Location: SXSW 2019
Creative Direction: Juliana Jaramillo, Aleksander Garin
Experiential Designer: Anthony Milano
Experiential Producer: Reed Whitney
Entertainment Development Partner: Mycotoo
Client: HBO
Location: SXSW 2019
Creative Direction: Juliana Jaramillo, Aleksander Garin
Experiential Designer: Anthony Milano
Experiential Producer: Reed Whitney
Entertainment Development Partner: Mycotoo